Digitalisation has helped businesses in many industries to streamline their processes. The same holds true for the companies in the Real Estate world as well. A Real Estate CRM softwareis a digital platform to automate your property selling processes. The automated, totally digital solutions for all business-related activities perform mundane tasks quickly and efficiently.
In this article, get to know about how a Real Estate CRM can truly transform your business with its tools.
Why Do We Need CRM In Business?
The Real Estate industry, by nature, is expanding. Especially in the aftermath of the pandemic, there has been a steep rise in competition between property sellers in gaining customers.
An annual growth of 9% of this market is evidence of this very fact.
With such fierce competition to face, meeting your targets and goals by the end of a fiscal year comes at the price of not just hard work but smart work as well. This is where the need of CRM presents itself in the Real Estate industry.
A good Real Estate CRM software packs certain tools for a business that enable end-to-end process streamlining and solutions:
- It assists a business in carrying out pre-sales calls and communications to establish contact with potential leads or generate new ones.
- It’s A to Z process automation capabilities enable a Real Estate business to cash in on the saved time, enabling better use of manpower and budgets.
- It allows businesses to integrate sales functions on the dashboard, enabling e-commerce capabilities and swifter, more secure payments and transactions, inducing trust amongst customers. It also handles customer accounts.
- It helps your business create a contacts database that houses the information of all the leads that have touched your business. With a CRM, you can categorise these contacts based on how responsive they are.
- Handle the post-sales documentation formalities, transactions and follow-up protocol easily with a good Real Estate CRM.
Importance of CRM In Business
Carrying out your business efficiently day-in and day-out is the best accomplishment you can achieve. In the Real Estate sector, this is exactly what CRM software helps you do. Sell.Do, an exclusive Real Estate CRM software equips businesses with the tools to help deal with all the pain points and bottlenecks that hinder growth. Here is a list of the top 5 capabilities that Sell.Do brings to your business.
Sales Automation
The overwhelming amount of data and status that sales teams gather from the market for the purpose of conversion is no joke – and it is certainly not a task for manual intervention. If efficiency is required, a good CRM that can automate the entire sales circle is needed. Sell.Do provides:
- Lead management to keep track of all your leads
- Workflow automation to ensure that no lead has to wait for a response on an inquiry
- Pre-sales calling and call centre set-up
- Team collaboration platforms to ensure unified data resource for all employees and teams
Channel Partner Management
As a business in the Real Estate industry, it is a given that you work with Channel Partners to deliver the best products to your clients. With Sell.Do’s channel partner management tools, collaborate and work with your associates closely, and avoid miscommunications or hold-ups.
- Channel Partners are extensions of your own team that work on a broader area of the market to help increase your outreach. Sell.Do facilitates their registration and on-boarding to the CRM platform to give them exclusive access to its functionality.
- Sell.Do offers you control over which data your Channel Partners can view and change on your database. Manage inventory booking restrictions and sale completion authority that you give your Channel Partners through a CRM like Sell.Do.
Performance Management
Being able to gauge your own performance is a handy tool that helps a business grow by leaps and bounds. Sell.Do has a collection of useful functions that enable a business to measure its growth and performance metrics:
- Global territory integration on the Sell.Do platform enables you to measure your sales performance across all your properties around the country. Keep track of your sales across geographies through Sell.Do’s seamless integration.
- The software helps you create sales targets for your team and keeps a track of the status of each one.
- Sell.Do creates detailed marketing campaign reports that compare set targets versus achieved figures, delivering a clear picture of deficits and gains. You can also track campaign status across your sales funnel, at any point.
Marketing Automation
Any sales team of a business is already laden enough with responsibilities. Sell.Do’s marketing automation capabilities take some load off from the marketing teams and automates the following processes:
- Nurturing all the leads with timed contact and prompt responses
- Email marketing campaigns to improve conversion rates of leads
- Automated lead capturing, segmenting and managing contacts database
- Attribution for targeted, customised marketing campaign creation
- Integration of property portals to homogenise methods and aggregation
Reporting
To see whether or not your efforts are coming to fruition, you need accurate reports that draw a picture of your business in numbers. Sell.Do’s reporting features offer the following vital reports for enabling informed decision-making.
- Lead reports to measure lead capture and conversion efficiency
- Sales performance reports to ramp up schemes and campaigns.
- Marketing reports to strategise and redirect budgets
- Customised reports from selected data
Sell.Do is a leading CRM software for Real Estate businesses, fully equipped with end-to-end solutions for the property selling universe. If you wish to transform your processes and take your organisation to the next-level, you ought to schedule a Sell.Do demo soon.
