The Era of digitalization has struck us hard, and we all are part of digitalization. People all over the globe are clung to their mobile device rather than investing time in person. Digital marketing is one of those trends that are soon going to overshadow traditional marketing methods.
With the rapid increase in the users and the technology, business owners have found a new way to capture a larger audience, increase visibility, and sell their products and services to enhance the business ROI.
Most businesses have transformed from offline to online as it is the only method to stay competitive in the market. Well, before stepping into the details of digital marketing and its role in E-commerce. Let’s throw some light on the stats for 2019. According to the stats of last year, over $129 billion dollars were spent on the digital marketing sector all across the globe. The graph shows the expected rise till 2021 in eCommerce sales from 2014.
The vast panorama of digital marketing is so versatile as it changes constantly. Nowadays, we are focusing on various levels in terms of digital marketing as it now involves UX on a whole new level.
It has totally changed the way we shop- earlier routine was driving all the way to shop, spending hours to make a purchase and then waiting in queue to make a payment.
With the inclusion of eCommerce, the routine has now changed to going through different websites, purchasing products with a click and then paying online and waiting for the product to be delivered at the doorstep.
Ecommerce Marketing Services have made shopping convenient for users and hence, everyone prefers it. Due to its popularity, almost all businesses are now transforming their business to online.
Using digital marketing channels creates higher revenue as it helps to acquire customers and brand value. Customers are no more dependent just on content and designs, they way much deeper into the prospects. They make sure to read reviews about a product on all platforms on which the product is listed.
Digital marketing focuses on incorporating a few marketing channels to make it simpler, faster and easier for eCommerce marketing experts.
The Digital Marketing channels are listed below in order to make sure that you stay on top of the lists:
1. SEM (Search Engine Marketing)
Search engine marketing- well, if you are looking for immediate short-term results and simply you can’t wait for search engines to rank you, then SEM and PPC are the best options for you. It is focused on improving visibility in order to increase search engine ranking. It uses paid ad campaigns based on keywords to reach out to users actively searching for your website.
The most preferred and effective platform of SEM is Google AdWords- a paid search channel that targets search queries on Google.
2. SEO (Search Engine Optimization)
According to stats, 35% of consumers start their shopping by searching on Google.
For your eCommerce websites, Search engine optimization is like a blessing. It is the practice of increasing the quantity and quality of traffic to the website through organic search results. both on-site and off-site SEO efforts must be put in place and constantly tweaked as search algorithms are consistently upgrading. People get more aware of organic search. Local SEO is 78% effective to draw sales due to most people when they search for business specifically are likely to visit the shop or place an order from home.
3. Email Marketing
It is still in trend as we are using it differently. One of the most effective digital marketing channels for retailers delivering positive ROI through email marketing expert. They play a major role in customer shopping experience as users might email questions about products or general information requests about the organization.
It is also used to send out invoices and can also remind users of their abandoned carts. Scheduled emails give you an opportunity to communicate with shopper’s value and promotions.
4. Content Marketing
We have heard a lot of times that content is considered to be king and yes, it is true. As a retailer, it is necessary to focus on selling but there is a high need to provide value without requiring customers to make a purchase. One of the most effective ways to delight customers is to create valuable content that helps them solve their daily challenges. Creating content will always build awareness, nurture your prospects, and delight current customers.
5. SMM (Social Media Marketing)
Social media marketing is done to gain the user’s attention on various social media platforms. It is basically increasing your reach, visibility on various social media platforms. Regular posting on Facebook, Instagram, and other platforms is only a part of the solutions. Digital marketing agency services must include paid social media as part of their strategy since social networks are making it harder to reach your audience without paying.
6. Display Advertising
Banner ads are no longer as effective as they used to be but if planned right, it can create a positive impact. Internet users notice the banner ads if the banner ad on your site is having a great message.
7. Mobile marketing
There are many web browsers other than chrome and IE. Users are using more apps now and sharing of content, likes, and dislikes is shared with other people. It is necessary to create a mobile strategy and user behavior is different and digital marketers needed to be present with the right message to make a sale.
8. Behavioral Remarketing
Retargeting/remarketing is an invasive process but if done right, it can truly help eCommerce stores convert shoppers into actual customers. The new tech in the industry will target website visitors randomly with specific content, the user might be interested in.
Creating an online presence for your business is very necessary and that isn’t enough. You need to implement digital marketing in eCommerce as it is not possible for the eCommerce platform to grow organically by itself in a short span of time. Moreover, there will be more marketing channels that would be popping out in the future so be ready to implement them to gain better reach and generate higher ROI.