Major influential online market places, like E-bay, Amazon, and Walmart, are good for some reasons for the consumers and businesses.
But, these marketplaces downplay branding for other merchants due to restrictive policies and limited geolocations availability.
Merchants who have their own online stores have more chances to grow their brand.
The main reason is these merchants have a wider grip over the customer experience like:
- We can highlight our brands in a better way
- Promote customized ads in targeted demographic
- Give a personal experience to our customers
- Use all the major aspects of digital marketing, etc.
But the issue is, these merchants don’t know exactly, How and where to start the online store journey from?
In this article, we are going to discuss the 7 most important things to keep in mind while setting up an e-commerce store
By considering these important things the merchants can target their customers directly through their online stores.
7 most important things to keep in mind while setting up an e-commerce store
- Eye-catching Web design
How many times have our minds stuck on a website? That has bold, and bright colors while highlighting all the objectives of any product.
Online shopping is just like having an intangible experience. So these bold colors, cool pictures, and effective results altogether make our minds.
According to Kissmetrics study, 85% of shoppers place color as a primary reason for why they buy a particular product.
Now to create a profitable online store, we can either hire or outsource a web designer to design our website that looks eye-pleasing, or take the responsibility of first learning the coding and then implementing it on our own website.
Use bold colors with beautiful logos, and upload high-quality pictures with minimal text covering.
- Superb “About Us” page
If a user is searching out on our website “About Us” page, it means he/she is interested in us, and giving us the opportunity to prove to him/her that our product is the best fit for their needs.
Now what we have to consider is things like:
- Clearly spell out what are we?
- What do we do?
- What do we offer our clients?
- What are the results?
Well these visitors can turn into a profitable lead, so make sure to properly add our contact information such as:
- Email address for contacting
- A genuine Address
- Attach Social media accounts.
Add as much as we can achievements, testimonials, feedback, and reviews.
One more thing, adding too many things can be eye-opening for most of the visitors.
- Top-notch online support
Almost every customer who buys a product from us for the first time, can be repeated and become a loyal customer.
If we assure them that we are always available to troubleshoot their problems at both points, pre-purchasing and post purchasing.
Many brands fail to grow their sales, just because they are not up to the mark to give their customers after-sale support, as a result, they lose out loyalty.
Customers face several issues while purchasing a product online such as shipping delays, returns, guarantee claims and etc.
While for smart ones, these are the crucial tweaks of giving top-notch customer support.
We can provide our customers with 24/7 online chat support.
- Highlight the Partners we are working with
This is a trustworthiness indicator for any visitor, it’s quite hard to give our hard-earned money to any new company.
By showing different partners we are working with will ultimately build our trust and reputation from the customer’s perspective.
When we show a tally of partners we are working or worked in the past with, it helps in persuading the visitors to turn into loyal customers.
It’s a best practice to show our business partners on the homepage, it will give a very positive impression.
- Offer all the major payment options
Big online marketplaces are successful because one of the reasons is their easy payment options, customers don’t hassle around to make the payments.
Ecommerce stores’ existence without payments is impossible, after all, thousands of transactions are going on a regular basis.
We need to make sure that our customers no matter which country do they belong to, can easily shop around our online store without worrying about the payment options.
We can use all the major visa cards, PayPal, Webmoney, Stripe, Skrill, Payoneer, 2Checkout and etc.
- SEO driven Blog
A blog is a vital part of any e-commerce store. If we are looking for organic traffic, exposure in the eyes of Google, and to become an authority in our niche, we need to create an SEO-driven blog.
A blog is a two-way communication channel.
Through blogs, we can reach out to the audience and give them informative content related to our products, guidelines, trending technologies and so much more.
It’s the best way to create long term relationship with our customers, through blogs we can also analyze what is our audience likes and dislikes.
According to their interest, we can implement different marketing strategies to further retract them.
Many newcomers try to follow the leading e-commerce stores, but in following they try to copy the content as well, like similar topics, similar examples, and similar pictures.
Plagiarism is copying someone’s thoughts or ideas without giving credit to the original author.
When looking to give our audience informative content we have to make sure that we don’t fall into the plagiarism crime.
Plagiarized content is not only unethical for humans, but also hated by Google.
When we are trying to build our online store into a brand, plagiarism should not be a hindrance on our way, for that reason experts’ advice before publishing any content use plagiarism checker with the purpose of checking for plagiarism in it.
- Create a mobile-friendly online store
With the growing number of mobile users, shopping through mobile has also increased, it’s a big change E-commerce is transforming into M-commerce.
According to J. Clement as being said “In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce”.
With that being said, it’s an undeniable fact, to optimize our online store that seems mobile-friendly is no more extra-curriculum activity, rather became a necessity for running an online store.
To check how much is our website mobile-friendly? We can simply use Google’s mobile-friendly checking tool and make the necessary changes according to the metrics.