You are putting in all the efforts to build your business, sell your products/services, and spread the good word about your brand, but you are still not getting the desired traction? While working to better your product and service is important to build a strong reputation, marketing also plays an equally crucial role.
In recent times, digital marketing has taken over the marketing space. Because of the amount of visibility and engagement it provides, brands are quickly switching to digital marketing tools like social media marketing and paid advertising.
Facebook is the most widely used social media platform with the highest number of monthly active users. Promoting your business on Facebook has a massive scope to gain visibility, acquire new audiences, and convey your messaging effectively.
Let’s take a look at 7 ways to promote your business on Facebook.
Start conversations with posts
Once you set up your business page on Facebook, you are all set to start posting. The biggest advantage of platforms like Facebook is that they are extremely interactive. Unlike traditional marketing, where information follows only one way, Facebook provides you with the opportunity to get real-time feedback and opinions in the form of comments and direct messages. The more people engage with your content, the better it sticks in their minds. To increase your engagement, one of the proven ways is to start a conversation with your post. It can be anything – from asking a question to sharing an opinion or giving out suggestions. An open-ended caption pushes people to think about your content and write down what they think about it.
Let customers see your product or service in Live videos
Videos are the most effective way of information exchange. With the easy accessibility of cameras, people now want to see everything on video, and your business is not an exception. If you have a product business, it is a good idea to showcase your products on your Facebook page. There are a number of ways through which you can show your product on video. Unboxing, review videos, product short-form videos, and product infographics are just a few examples. You can create all these videos very easily using a free video editor tool.
A service-focused business can use consumer testimonials, work in progress content, and service reports to showcase its services to increase customer interactivity.
Express yourself with Stories
As a business, you can use Facebook’s stories feature to showcase your brand’s creativity, interests, and motivations. The beauty of stories is that you can be a little unfiltered and talk about the things that motivate you as a brand. From inspirations to ideas, discussions and opinions, the more candid you are, the better.
A lot of times, people talk about you in their stories. Whether it’s showing or talking about your products/service, praising you for your work, or sometimes because you made an interesting Facebook post. Reposting this content on your stories works to build credibility in the minds of your followers.
Facebook also provides interesting story features like quizzes, polls, and stickers. People can interact with this and engage with you on your page. Being active on stories gives your brand a human feel, which is essential to building a strong brand presence on social platforms like Facebook.
Inspire your audience with short videos
Short-form video is another great feature that is picking up and brands are quickly jumping on to it. The algorithm has been designed to target random accounts based on their interest. Because of the short length and high stickiness, they are rapidly becoming the favorite feature for individuals, creators, and brands.
Things like product videos, product features, brand mission, motivations, etc., can be leveraged using these. Short-form videos can be made very easily inside the Facebook app itself, but using a video editor to enhance the quality of edit is recommended.
Reels also has a trending audio feature. These trending audios are used to leverage reach for your content. With the right strategy, reels are quickly becoming a game-changer for brands.
Build community through Facebook Groups
Just like you create a Facebook group through your personal profile, business pages can start a Facebook group too. It is a great tool to stay connected with your audience, share the latest announcements, get feedback, and keep them updated with the new things that you are doing. Facebook groups work as a small close community, because of the sense of belonging it provides, and many people enjoy being a part of these groups. These groups can help you understand what people are thinking about you on a real-time basis. It also gives you insights about products and the market.
Up your discoverability with hashtags
In the world of social media platforms, hashtags are extremely important, and Facebook here is no exception. They are primarily used to make your content visible in generic searches. You can dramatically increase your reach using domain-specific hashtags for your brand and communication. A hashtag compiles all the information together in one place. If you are a fashion brand that has used #Fashion with your post, people searching for fashion will come across that specific post that you shared.
Reach the right people with personalized ads
Personalized Facebook ads are absolutely game-changers. Facebook has crafted an advertising model wherein you can choose to target people not just based on their geography, age and sex, but also based on their interests, the topics that they follow, etc. Personalized Facebook ads are a great tool to reach your target audience. The targeting is very specific with minimal error, and the charges are extremely economical. If you are a brand that is aiming for more visibility and follower growth on social platforms, Facebook ads are definitely a viable solution for you.
Closing
In a very short time, Facebook has emerged as a crucially important platform for marketing your product and service. With developing technology, it is getting easier to reach out to people, and Facebook has always been a leader in it. With the help of it, you can practically achieve everything that a full-fledged, heavily funded marketing campaign achieves. All you have to do is build a strong strategy roadmap for your branding and marketing efforts. The platform is powerful enough to make you successful.
