Craig Campbell is one of the most renowned SEO professionals based in Glasgow UK with more than a decade of experience in digital marketing and consulting. Craig heads an organization with a dedicated team of SEO experts who helped him create outstanding content for his clients. Craig is also a popular face at SEMrush webinars, SEO instructor, and speaker. Over the years Craig Campbell provided Local SEO Packages to hundreds of multinational organizations and helped them in earning revenue from their websites.
Craig, in his interview, shared his side of the story and experiences of working in this industry. He prefers to make use of actionable SEO ideas that can be implemented in different businesses. Craig Campbell is known for his distinctive style that makes use of simple methods to stand out from the competition. This is one of the main reasons Craig Campbell is invited to speak at different conferences all over the world. His social media handles are also very active and popular for extraordinary tips on SEO.
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Tell about your experience of being a part of multiple trades from heading a digital marketing firm, selling online courses, beamer conference speaker, optimizing websites for revenue, and much more. Out of all, which gives you the highest revenue? And was easiest to developed
Of all the different ventures selling online courses and optimizing websites turned out as the most profitable and easily scalable. Running a company involves a ton of expenses in the process of managing the workforce, getting the workspace, and other related Investments. One needs to put more time with the customer, which affects scalability. But the best part is that at present there are several ways one can opt for a loan depending on their business and industry. Similarly, one can also take over expired domains and start building from scratch.
Please share your views on optimizing and flipping websites for profit, and what can one expect from this sector?
One can easily purchase an existing site for around 1 million dollars and then flip it for double the price by making minor tweaks. But most individuals don’t have access to that kind of money for a project.
Craig recalled, he purchased a website for $10000 and then added some links and materials worth around 4K and sold it for 48k, it all happened within four months. Experts in this industry are making even more than that. Things are not much difficult; the goal is to earn maximum revenue based on the analytics one needs to get involved and do just the right thing.
You always said that you have made some major mistakes in the past. Can you speak about your biggest mistake and its impact?
My mistakes are very pretty much different and not something that other folks will not do. Initially, I have decided to invest a good amount of time and resources in developing my own company, workforce, and a lot of my time, energy, and resources. If I would have put that time into working with affiliate marketing back in those days, things could have been better. It is one of those mistakes in my earlier days which I regret very much.
What are the usual misbelieve that clients have about SEO? What is the most effective way to manage them as a service provider?
Every client is different as they have a different set of requirements and varies, which makes the task even more difficult. At times I completely understand some clients have experienced bad services which make them a bit more concerned about what to expect. The essential aspect in every business is customer education; anyone who is running an organization must be able to understand and deal with the entire process efficiently. The first thing to understand is SEO is a time taking process and requires time, importance, and effort, together with the expenses of content, links, and revenues.
Every client has different priorities while some are willing to invest their money others are confused about how website optimization works and where they will be putting their money. While dealing with the clients, it is necessary to provide them with traffic rankings and related methodologies so that there are assured of fruitful results.
If a person is willing to start an SEO agency with a tight budget, what are the essential tools to begin?
SEMrush is undoubtedly the best SEO tools, even though there are several other low-cost tools available that can be used for network scheduling. Network scheduling helps establish social media messages without spending a fortune.
One can always consider better tools, along with the growth of their business for better flexibility and scalability. Usually, a new SEO agency will require 5 to 6 different kinds of tools to manage their everyday processes.
