Content marketing is not only the king of tools for engaging audiences but also a way to establish authority, build trust, and ultimately drive conversions. As we move forward in 2024, it's crucial to keep an eye on the...
Did you know that the average click-through rate (CTR) is 2% using Google ads? And even though it varies depending on your industry, there are common ways to boost your CTR.
If your CTR and, consequently, your targeted sales are suffering...
You are putting in all the efforts to build your business, sell your products/services, and spread the good word about your brand, but you are still not getting the desired traction? While working to better your product and service...
Blogs, sales pages, and any other kind of page you have on your website should all be optimized for search engines. Even if you have a great outbound marketing strategy, it doesn't hurt to step up your inbound marketing...
Over the last few years, Google has improvised its local search algorithms to a great extent. The local search results are much more discerning, user-friendly, and precision-based than earlier. Thus local businesses today have the golden opportunity to showcase...
Instagram is a constantly expanding community: In the last year it has literally exploded, becoming by far the most loved social network even by companies. The reason is simple: basing its success on the evocative and immediate power of...
Almost everyone on the internet wants to make money from the internet. Everyone wants to quit the hustle and bustle that comes with reporting to a workplace every morning; almost everyone is thrilled by the possibility of working at...
Video marketing is no longer an emerging tactic. It has become one of the content strategy leaders in the marketing world. That's because more and more internet users are attached to online videos every single day -- it makes...
Numbers prove to be among the best indicators in terms of social competitiveness as well as brand development. As a result, picking up engaged followers has been a successful phenomenon. The plan to buy Instagram followers and views immediately...
Craig Campbell is one of the most renowned SEO professionals based in Glasgow UK with more than a decade of experience in digital marketing and consulting. Craig heads an organization with a dedicated team of SEO experts who helped...
